Outlook vs GMail

Outlook Vs GMail : Microsoft’s Outlook.com takes on Gmail with $30 million budget 

 Microsoft is so confident it has the Internet’s best email service that it’s about to spend at least $30 million to send its message across the US.

The barrage begins Tuesday when Microsoft’s twist on email, Outlook.com, escalates an assault on rival services from Google Inc, Yahoo Inc, AOL Inc and a long list of Internet service providers.

As part of the process, all users of Microsoft’s Hotmail and other email services operating under different domains such as MSN.com will be automatically converted to Outlook.com by the summer, if they don’t voluntarily switch before then. All the old messages, contacts and settings in the old inboxes will be exported to Outlook.com. Users will also be able to keep their old addresses.

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Google says Gmail has more than 425 million accountholders, including those that only visit on smartphones and other mobile device. The latest data from research firm comScore, which doesn’t include mobile traffic, shows Gmail with 306 million worldwide users through December, up 21 percent from the previous year. Yahoo’s email ranked second with 293 million users, a 2 percent decrease from the previous year, followed by Hotmail at 267 million users, a 16 percent decline from the previous year.

Microsoft, which is based in Redmond, Washington state, is counting on Outlook.com to catapult the company back to the top of the email heap. During the preview period, Outlook attracted 60 million accountholders, including about 20 million that defected from Gmail, according to Microsoft. Comscore listed Outlook with 38 million users through December.

The new features being introduced in Outlook include: the ability to send massive files, including hundreds of photos at a time, in a single email; address books that automatically update new contact information that connections post on Facebook, Twitter and LinkedIn; and about 60 percent fewer ads than Hotmail.

None of these features are revolutionary. Google already has been giving its users the option to switch to a new version of Gmail that also allows for larger files to be sent in a single email. And address books in Gmail already fetch new contact information posted on Google Plus, although it doesn’t yet mine Facebook, Twitter and LinkedIn.

Google declined to comment on Outlook.com. The company, which is based in Mountain View, California, plans to convert all of its Gmail users to its redesigned format within the next few months.